Innovative Thinking

A major electronics chain had undertaken a major re-model/re-image effort and was in need of a solution that had the flexibility to fixture to various gondola types without the use of adhesives. 

After a careful review of each part, the Merchandising Solutions Group was able to design a solution that exceeded the customer's expectations.

The Solution 

Through the use of our co-extrusion capabilities and design expertise we exceeded the clients’ expectations by accomplishing the following:

  • Reduced a ten piece assembly to a single co-extrusion.
  • Incorporated the use of common tooling to produce both right hand and left hand Aisle Markers.
  • Incorporated the tooling for the Aisle Marker into an Aisle Violator.
  • Created a user friendly design allowing all Markers and Brochure Holders to be attached to the fixtures without the need to magnets, adhesives, fasteners, or set screws.
  • Reduced the number of SKU’s initially required to meet all application requirements, lowering inventory and administrative costs.
  • Our unique design allowed the holders to fixture to various Gondola widths and sizes

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